Cigarettes Gold Flake
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Description
Gold Flake
Gold Flake, like many of our brands, also boasts its origins at W.D. & H.O. WILLS where it was a premium brand around the end of the 19th century. Launched in 1982, in 'soft cup' packaging, the brand took off when it was repositioned in the Value For Money (VFM) segment and later a 'hinge lid' variant was introduced in 2000.
Gold Flake has grown tremendously as a brand since 2004, making it the largest volume brand in Pakistan, and the second largest brand in British American Tobacco's Asia Pacific region. The key to Gold Flake's success has been its novel engagement schemes which have fuelled growth over the years. Through consumer relevant initiatives, Gold Flake has established itself as a fresh and modern offering in the VFM segment and is all set to consolidate its position as the major volume driver for Pakistan Tobacco Company.
Gold Flake, like many of our brands, also boasts its origins at W.D. & H.O. WILLS where it was a premium brand around the end of the 19th century. Launched in 1982, in 'soft cup' packaging, the brand took off when it was repositioned in the Value For Money (VFM) segment and later a 'hinge lid' variant was introduced in 2000.
Gold Flake has grown tremendously as a brand since 2004, making it the largest volume brand in Pakistan, and the second largest brand in British American Tobacco's Asia Pacific region. The key to Gold Flake's success has been its novel engagement schemes which have fuelled growth over the years. Through consumer relevant initiatives, Gold Flake has established itself as a fresh and modern offering in the VFM segment and is all set to consolidate its position as the major volume driver for Pakistan Tobacco Company.
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Cigarettes Gold Flake
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